How You Can Optimize Your Website To Get More Calls

4 Minute Read Time

How You Can Optimize Your Website To Get More Calls

There’s something almost invisible hurting a lot of home care agencies.

It’s not your caregiving. It’s not your team. It’s not your prices.

It’s your website.

I’ve looked at hundreds of home care websites — and most of them look and feel the same. Lots of tabs. Lots of text. A mix of buttons asking you to “Read Our Story,” “Sign Up for Emails,” “Schedule a Free Consultation,” “Call Now,” “Learn More,” and on and on.

At first glance, it feels helpful. You’re giving people options. You’re showing them who you are. You’re trying to look professional.

But here’s the problem:

Most of your website visitors never take action.
They don’t fill out the form.
They don’t call.
They just… leave.

And it’s not because they don’t need care. It’s because the next step wasn’t clear, or it didn’t feel worth it.

So what’s the fix?

It’s not about adding more to your website.
It’s about taking things away — and making one thing stand out:

📞 Get them to call you.

That’s the goal. That’s the conversion. That’s what starts the real conversation where you can explain what makes your care different, learn about their situation, and guide them toward the right support.

A call is where everything happens. So your site should focus on one thing: giving them a reason to make that call.

Here’s how you can fix your site in 3 steps:

1. Pick your one call to action — and stick to it.
If the goal is to get them to call, that needs to be the action you highlight.
Make it easy to find. Remove anything that competes for attention.

2. Show what you do, and who you help.
List your services clearly.
Use short testimonials or quotes from real families you’ve helped.
Make it feel obvious: “Yes, this is the agency that can help someone like me.”

3. Write a better reason to call.
Skip phrases like “Get a free consultation” or “Request a personalized care plan.”
Instead, use a line that connects to their real goal — like:

Be specific. Help them self-identify. It’s okay to repel the wrong fit — that actually makes your message stronger for the right people.

What this does for you

The truth is, every potential client checks your website. Whether they found you through a Google search, a referral, or social media — they’ll land there before they ever call.

You don’t need more traffic.
You need to convert more of the traffic you’re already getting.

And this is one of the simplest ways to do that.

Want help?

I’m doing 10 free website audits over the next 2 weeks.
No strings attached — I’ll just give you honest, specific feedback on how to improve your conversions.

Just reply with the word “website” and I’ll take a look.

Talk soon,

Marc (The Home Care Professor)